Unit20: Advertising Media

Penistone paramount cinema: The campaign for Penistone Paramount Cinema works by using a mix of print, website, and social media to reach and engage younger audiences aged 15–25. Eye-catching posters and social media posts promote upcoming films, events, and special offers, while the website provides easy access to showtimes and ticket booking. The overall goal is to increase attendance by making the cinema feel like a fun, social place for young people to enjoy movies regularly. Campaign message: “Experience movies the way they were meant to be – on the big screen!” Slogan/strapline : “Your Seat Awaits” Main imagery: Bright, vibrant shots of excited young people watching films, popcorn in hand, colourful movie posters, and dynamic cinema interiors. TA Tetis architecture: The campaign for TA Tetis Architecture Company works by using social media, YouTube, and print media to showcase the company’s design skills and successful projects. Visually appealing posts and videos highlight the...

 Ofcom: the governments-approved regulatory authority that oversees the television, radio, postal services in the UK. it's role is to ensure people in the UK are getting the best possible service from communications companies and that these companies operate fairly and within the law. BBFC (British board of film classification): the UK's independent non-governmental organization responsible for classifying and age-rating films, videos and online content. its job is to protect children and vulnerable viewers from harmful or inappropriate content, while informing audiences about what a film or video contains so they can make suitable viewing choices by giving age ratings and content warnings for films, series and online media. ASA (advertising standards authority): its main role is to ensure that all adverts in the UK are legal, decent, honest and truthful PEGI (pan European game information): the age rating system used for games in Europe PRS (performing right society): a ...

Dove - 'real beauty' : celebrating natural beauty and boosting self-esteem. Nike - 'You can't stop us' : encouraging perseverance, self-believe and empowerment. Always - 'Like a girl' : empowering girls and challenging stereotypes about what they can do. Gather all adverts from the campaign (check dates, slogans, endorsements etc.) Define the target audience (Age, Gender, Lifestyles (NRS), Interests) Define the key messages of the campaign. Analyse what methods are used to engage the audience Analyse how groups/people/issues/Stereotypes are used to enforce the campaign message. Discuss the logistics of the campaign (timing, Scheduling, Events, How TA access message). Analyse the campaign’s choice of media and comment on how each enforces the key message of the campaign. Dove - real beauty   target audience: age: 18-45 year olds gender: primarily female lifestyle : health-conscious, self-care oriented, socially aware and values authenticity. interests: bea...

  Connotation: the implied meaning you get from a product beyond the literal meaning. Denotation: the literal meanings of an image/product. Demographic: the different socio /economic groups in an audience. Iconograghy: symbols, icons and logos used to identify a brand. Branding: how colours, iconography, images and symbols are used together to identify a brand. gender and gender roles in advertising: Female: mother wife object of desire weak socially needy user Male: father husband provider strong independent creator sex sells:  using the audience's gender to drive their response to your campaign. through use of 'ideal self' models and celebrities audience members are attracted to products as a result of their attraction to the image. the fragrance and fashion industry have rarely varied from this in their modern advertising. feedback: ideal self intertextuality- referencing of another text within your text. pastiche- imitating the style or character of the work of one or...

 Main purposes of media: raise product awareness reach target audience inform an audience make a product appealing create sales a campaign is a variety of media with a single message the Lay's chips advert with David Beckham and Thierry Henry; the " no Ley no game " campaign. the meaning could be that you can't enjoy watching a football game as much if you don't have Lay's because even big famous football legends like David Beckham who played for big teams like Real Madrid and FC Barcelona have Lay's while watching football. so you should too! the AV advert from the " no Lay's no game " campaign also featuring David Beckham and Thierry Henry has the same meaning. but emphasizes the joy of sharing food during a sports match, connecting the enjoyment of eating Ley's with the excitement of watching football. research on a campaign that you think targets: A- Dior products. Dior uses a mix of luxury marketing techniques specifically tailored t...