Unit20: Advertising Media

  Connotation: the implied meaning you get from a product beyond the literal meaning. Denotation: the literal meanings of an image/product. Demographic: the different socio /economic groups in an audience. Iconograghy: symbols, icons and logos used to identify a brand. Branding: how colours, iconography, images and symbols are used together to identify a brand. gender and gender roles in advertising: Female: mother wife object of desire weak socially needy user Male: father husband provider strong independent creator sex sells:  using the audience's gender to drive their response to your campaign. through use of 'ideal self' models and celebrities audience members are attracted to products as a result of their attraction to the image. the fragrance and fashion industry have rarely varied from this in their modern advertising. feedback: ideal self intertextuality- referencing of another text within your text. pastiche- imitating the style or character of the work of one or...

 Main purposes of media: raise product awareness reach target audience inform an audience make a product appealing create sales a campaign is a variety of media with a single message the Lay's chips advert with David Beckham and Thierry Henry; the " no Ley no game " campaign. the meaning could be that you can't enjoy watching a football game as much if you don't have Lay's because even big famous football legends like David Beckham who played for big teams like Real Madrid and FC Barcelona have Lay's while watching football. so you should too! the AV advert from the " no Lay's no game " campaign also featuring David Beckham and Thierry Henry has the same meaning. but emphasizes the joy of sharing food during a sports match, connecting the enjoyment of eating Ley's with the excitement of watching football. research on a campaign that you think targets: A- Dior products. Dior uses a mix of luxury marketing techniques specifically tailored t...