campaign research

 Main purposes of media:

raise product awareness

reach target audience

inform an audience

make a product appealing

create sales


a campaign is a variety of media with a single message



the Lay's chips advert with David Beckham and Thierry Henry; the " no Ley no game " campaign. the meaning could be that you can't enjoy watching a football game as much if you don't have Lay's because even big famous football legends like David Beckham who played for big teams like Real Madrid and FC Barcelona have Lay's while watching football. so you should too!

the AV advert from the " no Lay's no game " campaign also featuring David Beckham and Thierry Henry has the same meaning. but emphasizes the joy of sharing food during a sports match, connecting the enjoyment of eating Ley's with the excitement of watching football.

research on a campaign that you think targets:

A- Dior products. Dior uses a mix of luxury marketing techniques specifically tailored to engage the A and B social grades. these strategies are designed to appeal to their tastes, lifestyles and aspirations.

B- audience members: Sainsbury 

C1


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