Analysing a campaign
Dove - 'real beauty' : celebrating natural beauty and boosting self-esteem. Nike - 'You can't stop us' : encouraging perseverance, self-believe and empowerment. Always - 'Like a girl' : empowering girls and challenging stereotypes about what they can do. Gather all adverts from the campaign (check dates, slogans, endorsements etc.) Define the target audience (Age, Gender, Lifestyles (NRS), Interests) Define the key messages of the campaign. Analyse what methods are used to engage the audience Analyse how groups/people/issues/Stereotypes are used to enforce the campaign message. Discuss the logistics of the campaign (timing, Scheduling, Events, How TA access message). Analyse the campaign’s choice of media and comment on how each enforces the key message of the campaign. Dove - real beauty target audience: age: 18-45 year olds gender: primarily female lifestyle : health-conscious, self-care oriented, socially aware and values authenticity. interests: bea...