Dove - 'real beauty' : celebrating natural beauty and boosting self-esteem. Nike - 'You can't stop us' : encouraging perseverance, self-believe and empowerment. Always - 'Like a girl' : empowering girls and challenging stereotypes about what they can do. Gather all adverts from the campaign (check dates, slogans, endorsements etc.) Define the target audience (Age, Gender, Lifestyles (NRS), Interests) Define the key messages of the campaign. Analyse what methods are used to engage the audience Analyse how groups/people/issues/Stereotypes are used to enforce the campaign message. Discuss the logistics of the campaign (timing, Scheduling, Events, How TA access message). Analyse the campaign’s choice of media and comment on how each enforces the key message of the campaign. Dove - real beauty target audience: age: 18-45 year olds gender: primarily female lifestyle : health-conscious, self-care oriented, socially aware and values authenticity. interests: bea...
Main purposes of media: raise product awareness reach target audience inform an audience make a product appealing create sales a campaign is a variety of media with a single message the Lay's chips advert with David Beckham and Thierry Henry; the " no Ley no game " campaign. the meaning could be that you can't enjoy watching a football game as much if you don't have Lay's because even big famous football legends like David Beckham who played for big teams like Real Madrid and FC Barcelona have Lay's while watching football. so you should too! the AV advert from the " no Lay's no game " campaign also featuring David Beckham and Thierry Henry has the same meaning. but emphasizes the joy of sharing food during a sports match, connecting the enjoyment of eating Ley's with the excitement of watching football. research on a campaign that you think targets: A- Dior products. Dior uses a mix of luxury marketing techniques specifically tailored t...
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