campaign development plan


Penistone paramount cinema:

The campaign for Penistone Paramount Cinema works by using a mix of print, website, and social media to reach and engage younger audiences aged 15–25. Eye-catching posters and social media posts promote upcoming films, events, and special offers, while the website provides easy access to showtimes and ticket booking. The overall goal is to increase attendance by making the cinema feel like a fun, social place for young people to enjoy movies regularly.
  • Campaign message: “Experience movies the way they were meant to be – on the big screen!”
  • Slogan/strapline: “Your Seat Awaits”
  • Main imagery: Bright, vibrant shots of excited young people watching films, popcorn in hand, colourful movie posters, and dynamic cinema interiors.


TA Tetis architecture:

The campaign for TA Tetis Architecture Company works by using social media, YouTube, and print media to showcase the company’s design skills and successful projects. Visually appealing posts and videos highlight their expertise in modern, sustainable architecture, while print materials build credibility and attract local attention. The campaign targets clients looking to refurbish or build and other construction companies seeking partnerships, aiming to increase brand recognition and generate new business opportunities.
  • Campaign message: “Building your vision with expertise and style.”
  • Slogan/strapline: “Design. Build. Inspire.”
  • Main imagery: Sleek architectural renderings, before-and-after building transformations, professionals collaborating on site, and modern interiors/exteriors.
storyboards, visualisation diagrams, wireframes will be needed

suck it up princess:

The Suck It Up Princess campaign works by using social media, YouTube, and print media to spread awareness about sepsis to a wide audience. Engaging posts, informative videos, and powerful print materials share real stories and key facts about the disease, encouraging people to recognize symptoms and spread the message. The goal is to educate the public and inspire everyone to raise awareness and potentially save lives.

  • Campaign message: “Know the signs. Save a life.”
  • Slogan/strapline: “Don’t Ignore the Symptoms”
  • Main imagery: Real-life photos of people affected by sepsis, infographic-style visuals showing symptoms, and bold, attention-grabbing graphics to make the message clear.

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